By engaging with those influencers, we're really focused on making Blink central to that community. We realized that a lot of our micro-influencers have their own followers and people that count on them for direction on their wellness journey. It's giving us the freedom to focus on specific audience segments and within relevant channels. I'll step back a bit and say that our content strategy has really become the backbone of our marketing and advertising strategy. Can you speak to how the company is focusing on this particular channel? Shifting gears, influencers have become a big part of Blink's marketing strategy.
#Blinkk fitness trial#
We still have a three-day free trial where people can jump on, sign up, and experience the app. There will be a digital version of the app that you can purchase as one of the membership opportunities, we're just not there yet.
Is the app available only to members, or is there an ability to buy a standalone subscription if you’re not currently a Blink Fitness member? Obviously, at the time of its creation, there weren't plans for the capacity tracker and reservation that all came out of this time of uncertainty. The app was always important, but it was secondary.
We want to make people feel comfortable coming into the gym and allow them the freedom to plan their experience. Essentially, it’s a capacity tracker that we've tied into the app. We also allow people to find out how busy their gym is. One is a reservation system for our busier gyms, which allows people to think about when they want to come in. Members can also use the app to enter the gym, so it's a frictionless and contactless experience.Īdditionally, we've introduced two new products. There are three components to the app: fitness, nutrition, and a component we call "recovery." We took content that was produced by Blink-as well as some popular fitness partners like Aaptiv and Daily Burn-and included all of those on the app. We also have an app that launched in 2019, and it has become a tremendous vehicle for us to stay engaged with our membership base, as well as to invite new members to join. We reached nearly 1.9 million people and are continuing to do so. It was primarily focused on engaging and retaining our current membership base, but we opened it up to everybody. We did that five times a week and saw a tremendous impact. It was created by our personal trainers, and each day we had a different trainer focus on a different exercise, from yoga to weightlifting.
Less than a week after we closed, we launched an online fitness class, called "Get Up & Blink," that we did daily on Facebook. A lot of the shift really went to rethinking how we share our digital content, and it gave us an opportunity to be innovative. The shift with gym closures that happened in mid-March 2020 was also unprecedented for our business, which primarily relied on the footprints of retail and our 100-plus gyms. So, we had to completely pivot and reprioritize our focus. We spent the first few months of the year prior to COVID-19 with a totally different marketing plan. Blink is a place where everyone feels comfortable working out, and where getting fit is a mood-lifting experience.2020 was an unprecedented experience, and we’ve definitely seen an acceleration into the digital age for the industry. But the thing that truly sets us apart is our body-positive culture.
#Blinkk fitness how to#
Our trainers know how to keep fitness fun while supplying the workout motivation you need to reach your goals. And your membership includes a free 30-minute personal training session where you can start to build a personalized workout plan. The Blink app offers 500+ on-demand workout videos and classes that let you do fitness on the go. Our strength training areas are perfect for everything from weight training for beginners to bodybuilding exercises for experienced exercisers, and for specific workouts like back strengthening exercises or ankle strengthening exercises. We have all the state-of-the-art equipment that other gyms offer – including gear for resistance training, cardio workouts, functional training and a multi-use stretch area.
Blink Fitness is the gym that puts Mood above Muscle. *Offer available at select locations only.
0 kommentar(er)
